government
House bills aiming to ban ‘surveillance pricing’ in Michigan advance to Senate
By Jenny Sherman at WDIV ClickOnDetroit (NBC) - Local News
· July 2, 2026
· 2 min read
Two House bills seeking to crack down on a new form of price gouging that leverages consumers’ personal data to set prices will advance to the state Senate after passing overwhelmingly in the House.Referred to as “surveillance pricing” by the Federal Trade Commission, the practice is now widely u...
Key takeaway Referred to as “surveillance pricing” by the Federal Trade Commission, the practice is now widely used by e-commerce sellers to target individuals with different prices based on their precise location and/or browsing history.
Why this matters in The Detroit
The advancement of these House bills to the Senate has significant implications for Detroit residents, who are already grappling with financial strain from rising costs of living. If passed, the legislation would provide crucial protection against exploitative pricing tactics that target individuals based on their location and browsing history. For instance, a Detroit resident shopping online for groceries or household essentials could be charged differently than someone in a neighboring suburb, simply because of their zip code. The bills' focus on banning surveillance pricing and dynamic pricing would help ensure that consumers are treated fairly and transparently, regardless of their location or shopping habits. As the Senate reviews the bills, Detroiters will be watching closely to see if lawmakers can come together to pass legislation that benefits consumers across the state.
About this story
Original reporting by WDIV ClickOnDetroit (NBC) - Local News . The Detroit surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit WDIV ClickOnDetroit (NBC) - Local News . Have a tip or correction? Contact our newsroom .
Category: government ·
Published: July 2, 2026 ·
Source: WDIV ClickOnDetroit (NBC) - Local News ·
Reading time: 2 min
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Frequently asked about this story
What is this story about? Two House bills seeking to crack down on a new form of price gouging that leverages consumers’ personal data to set prices will advance to the state Senate after passing overwhelmingly in the House.Referred to as “surveillance pricing” by the Federal Trade Commission, the practice is now widely u...
When was this published? This article was first published on July 2, 2026 by WDIV ClickOnDetroit (NBC) - Local News and curated for The Detroit readers.
Who reported this story? This story was reported by Jenny Sherman at WDIV ClickOnDetroit (NBC) - Local News. To learn more about how The Detroit selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more government coverage from The Detroit, or browse our daily briefing and topic hubs .
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