Some colleges are now offering degrees in content creation, a field that has become a career goal for many young people. This is due in part to the prevalence of digital media in their lives. Arizona State University has launched a bachelor's degree in content creation through its journalism school.

The curriculum for this degree overlaps with the university's existing mass communication and media studies degree, but includes specialized electives. These electives cover topics such as podcasting and studio production. Further details about this new degree program are available from the source, including the reaction it has received from critics.