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Study finds consumers prioritize discounts over AI shopping tools

Study finds consumers prioritize discounts over AI shopping tools
Photo: WXYZ Channel 7 (ABC Detroit) - News · view original

Retailers may be overthinking what it takes to win over shoppers. A new survey from Wunderkind and Cordial found that 56% of consumers say getting the lowest price is a top consideration when shopping online. But only about a quarter of marketers think price matters that much. While marketers are...

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