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Private labels power $251 billion market as younger shoppers fuel growth

Private labels power $251 billion market as younger shoppers fuel growth
Photo: WXYZ Channel 7 (ABC Detroit) - News · view original

A new SPINS study found that private label sales climbed to more than $251 billion this year. Researchers said Gen Z and Millennials drove 81% of that growth. While they represent the majority of households, their contribution was disproportionately high, the study found. Gen Z shoppers are gravi...

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