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MSU researchers explore how AI influencers persuade consumers

MSU researchers explore how AI influencers persuade consumers
Photo: WDIV ClickOnDetroit (NBC) - Local News · view original

A new study from Michigan State University is examining why consumers can be persuaded into purchasing decisions by AI influencers, even when they know they aren’t real. AI influencers are computer-generated characters built by a brand promoting products on social media, just like a real person w...

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