Skip to content
The Detroit

More than half of shoppers abandon purchases over login issues

More than half of shoppers abandon purchases over login issues
Photo: WXYZ Channel 7 (ABC Detroit) - News · view original

A forgotten password could be costing retailers a sale. A new survey of more than 1,000 Americans from marketing firm Hosting Advice finds 51% have abandoned an online purchase because they could not remember a password or had trouble logging in. Gen Z shoppers are the quickest to bail, with 72%...

Sources and story details