Consumers are seeking flexibility and lower costs in their viewing options. Many want to access live news, sports, and events, as well as their favorite streaming services, in one package. A recent study found that a majority of households prefer this type of combined bundle.

The study's findings indicate that subscribers are interested in having fewer channels at a lower cost. This approach is often referred to as a "skinny bundle".

Further details on the study's results are available, including the percentage of households that prefer bundled services and the concerns of consumers regarding their viewing options.