A viral joke has been turned into a charitable effort. This started as a response to a recent executive order. The order directed federal agencies to use a new name for a body of water. A business is now selling t-shirts with a certain word on them.

This word is a play on the business's usual branding. The executive order was signed amid trade tensions. Further details about the situation and the business's response are available.

The response is meant to be lighthearted while also being constructive. T-shirts are being sold with the word above the business's logo.