General Mills has removed artificial colors from its US cereals. Popular brands like Lucky Charms and Trix are now made without these artificial dyes. The company aims to remove artificial colors from its entire retail portfolio in the US by the end of next year, including fruit snacks and baking products.

This move reflects the company's effort to evolve with consumer needs. General Mills is focused on providing what people want from its brands while maintaining great taste.

Further details on this development are available from the company's announcement, which outlines its plan to meet consumer demands for healthier ingredients.