A historic theater is working to regain its audience after the pandemic. The venue, located on Grand River Avenue, has a rich history and loyal fans, but has not seen the same crowds since COVID. A new general manager is trying to change this.

Attendance has significantly decreased, with yearly moviegoers dropping from around 55,000 to 60,000 to approximately 28,000 to 29,000. The theater is operating at a deficit.

The city provided a loan of $154,000 to support operations when the theater reopened after the pandemic. Further details about the theater's efforts to recover are available from the source.