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Consumer Reports finds customers are seeing different prices for the same rides

Consumer Reports finds customers are seeing different prices for the same rides
Photo: WXYZ Channel 7 (ABC Detroit) - News · view original

The price of your next rideshare trip could depend on more than just traffic. The practice is known as surveillance pricing, where companies use data and AI to help determine what customers pay. A Consumer Reports investigation found two people standing side by side, requesting the same ride at t...

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