Companies are using data to set prices for rideshare trips. This practice involves using customer information to determine fares. Testing found that two people requesting the same ride could be shown different prices.

The testing was done across various routes and platforms. Both virtual and in-person tests were conducted over a couple of months. Advertised offers and promotions were also examined before ordering and paying for rides.

Further details are available from Consumer Reports, including the methods used for testing and the responses from Uber and Lyft. Some states are already taking action in response to the findings, although Uber and Lyft dispute certain aspects of the report.